The concept of the 'Sports Luxe' collection was created in April 2018. It has taken almost a whole year to develop & bring it to life! We're really excited to be launching this collection because it's absolutely on-brand for Uncle Jack.
It's sport, it's luxe & it's super fresh.
THE CREATION PROCESS
We have designed every element of the Sports Luxe collection from scratch. We essentially have to create a brand new 'mold' for every part of the watch (which is expensive & time consuming) and then we refine those molds until we get the design just right.
From there, we sampled the watches, tested them & then put them to you guys to vote for your two favourite colours!
MAKING IT WATERPROOF
When we decided to create a Sports Luxe collection, it was an absolute no-brainer that we would make sure that it would be 10 ATM. That basically means that you can go almost 100m underwater & it won't crack under pressure. That's impressive!
We're always at the beach, swimming, training & sweating, so this is the perfect watch for us & we hope it is for you, too!
Sports Luxe will be released on Wednesday January 30th 2019. The two colours chosen by fans are Electric Blue & Magnetic Gold.
The number of watches we'll be releasing is extremely small. Given the huge demand we've had for them, we're expecting these may even sell out in the VIP access period!
PACKAGING & PRICE
We've gone the extra mile for this collection, after all, it's 'Luxe'. Every watch comes with a limited edition 'titanium-look' box. It's absolutely beautiful. The watches will be sold for $129 & if you join the waiting list you'll get 10% off if you purchase in the first 30 minutes on launch night.