Last week we announced that we were collaborating with AFL star Daniel Rioli & the response was next-level.

We chose to collaborate with Daniel because he fits the UJ brand. He's exciting, fresh & oozes class. However, we never anticipated the crazy response to the announcement. In fact, it's the most people we've ever had join a waiting list in a single day!

We shot the content for the campaign at none other than the MCG. It was very cool to pair up Daniel with the backdrop of the MCG for some impressive shots. Our content wizard, Matt Harrington, had a field-day taking very cool shots of Daniel & his new collaboration piece.

The watch launches on Tuesday March 5th @ 10am (AEDT).

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